The founders of ProActive Memory Services© are an interdisciplinary team of academic clinicians specializing in cognitive disorders such as Alzheimer’s disease and related dementias. They developed Proactive Dementia Care through years of experience with patients and their families. They recognized that there were fewer crises and better outcomes when families were brought together for education and to develop plans before the stresses of caregiving pull them apart. This creative, new, integrative and preventive approach to memory care provides a unique way of avoiding delays in care, the pain of misdiagnosis, frustration from inadequate or incomplete evaluation, and the additional costs associated with reacting to crises rather than planning and prevention. As a result of their desire to make this proactive approach to care available to people outside of their clinic setting, they founded ProActive Memory Services, Inc. and developed MemoryCarePartner©.